ANN and Seventh-day Adventist Media Relations
Adventist News Network is the Adventist Church’s news voice among secular and religious media. Although ANN is not directly involved in pitching specific news stories to the press or sending out PR-style news releases, ANN complements the Seventh-day Adventist’s media relations efforts by:
Raising name awareness of the Adventist Church among major news entities.
Providing Adventist news resources for other news agencies
Providing news coverage of media events.
ANN becomes another delivery system for information about media events; e.g. Adventist World Church Session (Note: this is distinct from pre-event public relations and promotion.)Church’s world region (division) Media Relations
Getting Two-For-One
Many stories that fit ANN’s news values will also meet the news values of the secular media in your local area. Thus, investing time, effort, and research in writing for ANN often results in a ready-crafted news release that can also be pitched to local media outlets.Complementing the church’s world region’s (division) Media Relations Initiatives
In the same way ANN complements the Adventist World Church’s media relations activities, it can also assist Church’s world region’s (division) media relations.Raising name awareness of the Adventist Church among major news entities within a Church’s world region (division).
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