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Australians vote Weet-Bix most trusted breakfast food

Nationally-recognized brand produced by Adventist Sanitarium company

Australians vote Weet-Bix most trusted breakfast food

Sanitarium Weet-Bix has once again been voted the most trusted breakfast food by Australians, according to a Reader’s Digest survey.

Weet-Bix also made it into the top 10 most trusted overall brands within Australia, ranking ninth out of hundreds of products in 46 different categories listed in the annual independently commissioned consumer survey.

The survey recognizes products that dominate consumers’ lifestyles and hold their all-important trust in an increasingly tough and highly competitive retail market.

Todd Saunders, Sanitarium Australia general manager, said it is an honor for Sanitarium Weet-Bix to be recognized as one of Australia’s most trusted brands.

“Australian families have been waking up to Weet-Bix for more than 85 years. Australians count on Weet-Bix to help them start their day right—they know Weet-Bix tastes good and delivers quality nutrition to fuel them with the energy they need for the day ahead,” Saunders said.